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Founding Fidelio in Wiedikon Zürich

1. Januar 1986
Founding Fidelio in Wiedikon Zürich

FOUNDING OF FIDELIO 

1986

fidelio first opens its doors at bremgartenstrasse 66 in 8003 zurich. marco kunz, founder of fidelio, starts to make international fashion available to the swiss market. with his sense for international trends he often is the first to support upcoming labels and bring them to zurich.  he so manages to have as history of long-lasting and strong relationships to several brands. with expanding his business marco involves his life partner daniel schlegel and his sister eliana kunz, what makes fidelio almost a family business. with their ethical understanding of leading a business they  always saw the necessity to respect ecologic and social responsibility. after about 30 years fidelio is still one of the most exciting addresses for fashion in zurich and switzerland.

yamamoto kawakubo

3. Januar 1986
yamamoto kawakubo

REI KAWAKUBO AND YOHJI YAMAMOTO

1980s

in the 80s, the couple lives and works in paris. rei kawakubo, founder of comme des garçons, and yohji yamamoto are among the most influential and innovative designers of the century.

Founding Helmut Lang

1. Februar 1986

HELMUT LANG

1986

first formation of austrian designer helmut lang, best known for its high quality minimalisim.

Founding costume national

15. März 1986

COSTUME NATIONAL

1986

yohji yamamoto encouraged his student ennio capasa to start his own label.

Founding Dsquard2

11. Dezember 1986
Founding Dsquard2

THE ANTWERP SIX

1986

walter van beirendonck, ann demeulemeester, dries van noten, dirk bikkembergs, dirk van saene and marina yee. the six fashion designers who all graduatet at antwerp’s royal academy of fine arts have their breakthrough at london fashion week.

Fidelio first postcard

13. Dezember 1986
Fidelio first postcard

FIDELIO CHRISTMAS WINDOWS

1987

Helmut Lang at Fidelio

15. Juni 1988
Helmut Lang at Fidelio

HELMUT LANG AT FIDELIO

1988

Founding Maison Margiela

19. August 1988
Founding Maison Margiela

MAISON MARGIELA

1988

the former assistant of jean paul gaultier founds his own label. margiela is considered as a “modernist” in fashion. his methods are unconventional, his processing of material is revolutionary. fashion as a form of conceptual art.

Katherine Hamnett at Fidelio women

14. Juni 1989
Katherine Hamnett at Fidelio women

KATHARINE HAMNETT AT FIDELIO WOMEN

1989

“think global” – in the 90s katharine hamnett asks us to protest against the establishment with political slogans on her shirts. she shows torn jeans on the catwalk and is revolutionizing the “military look” as a political statement. hamnett pays attention of strict ethical standards in production.

Fidelio Rabatt ab Jan. 1990 an der Badenerstrasse

11. April 1990

FIDELIO RABATT

1990

january of 1990 “fidelio rabatt”, the outlet store of fidelio, opens its doors at badenerstrasse in zurich, offering second-season collections for men and women.

 

Paul Smith at Fidleio men

11. Oktober 1990
Paul Smith at Fidleio men

PAUL SMITH AT FIDELIO MEN

1990

“classic with a twist” – fidelio welcomes paul smith among its selection. the most successful designer of great britain is well known for bright colors and floral patterns combined with classic shapes. 

Maison Martin Magiela at Fidelio men

16. November 1990

MAISON MARTIN MARGIELA AT FIDELIO MEN

1990

Costume National at Fidelio women

16. November 1990

COSTUME NATIONAL AT FIDELIO WOMEN

1991

coporate identity 1991

11. April 1991
coporate identity 1991

FIDELIO FONT

1991

redesign of the fidelio corporate font in 1991. 

 

Paul Smith at Fidelio women

11. April 1993

PAUL SMITH AT FIDELIO WOMEN

1993

Costume National at Fidelio men

16. November 1993

COSTUME NATIONAL AT FIDELIO MEN

1993

Founding Dsquard2

11. April 1994
Founding Dsquard2

DSQUARED2

1994

the canadian twins dean and dan caten base their label in milan. 

Founding Isabel Marant

18. Oktober 1994
Founding Isabel Marant

ISABEL MARANT

1994

former model and director of elite model agency isabel marant founds her own label. in 2000 she expands with “étoile”, a more affordable and casual line. marant’s design moves between streetwear and french chic, her collections are beloved and worn by numerous hollywood celebrities.

Vivienne Westwood at fidelio women

11. April 1995
Vivienne Westwood at fidelio women

VIVIENNE WESTWOOD AT FIDELIO WOMEN

1995

fidelio brings vivienne westwood to zurich as first distributor in switzerland.

Fidelio moves to Münzplatz 1

14. Juni 1995
Fidelio moves to Münzplatz 1

FIDELIO AT MÜNZPLATZ

1995

fidelio moves its boutique to the cobbles of münzplatz 1 in 8001 zurich, offering unique collections for men and women.

Dirk Bikkembergs at Fidelio men

12. Juli 1995
Dirk Bikkembergs at Fidelio men

JEAN PAUL GAULTIER AT FIDELIO WOMEN

1995

Kostas Murkudis at fidelio women

12. September 1995

KOSTAS MURKUDIS AT FIDELIO WOMEN

1995

fidelio adds kostas murkudis to its growing list of unique labels. the former right-hand man of helmut lang founds his own label in 1994. murkudis lives and works in berlin.

inside fidelio

28. September 1995
inside fidelio

INSIDE FIDELIO 

1995

Dirk Bikkembergs at Fidelio men

3. Oktober 1995

DIRK BIKKEMBERGS AT FIDELIO MEN

1995

Comme des garçon main line at fidelio men

5. Oktober 1995
Comme des garçon main line at fidelio men

COMME DES GARÇONS AT FIDELIO MEN

1995

Isabel Marant at Fidelio women

1. November 1995

ISABEL MARANT AT FIDELIO WOMEN

1995

isabel marant’s  label joins the fidelio boutique where it has remained to these days.

Demeulemeester at Fidelio women

7. November 1995
Demeulemeester at Fidelio women

ANN DEMEULEMEESTER AT FIDELIO WOMEN

1995

MM6 at Fidelio women

4. Februar 1996
MM6 at Fidelio women

MM6 AT FIDELIO WOMEN

1996

Hussein Chalayan at Fidleio women

4. Mai 1996
Hussein Chalayan at Fidleio women

HUSSEIN CHALAYAN AT FIDELIO WOMEN

1996

renowned concept designer hussein chalayan graces the rails at fidelio women. the briton with turkish-cyprian roots includes various aspects of art, politics, architecture and science into his collections. his shows often give the impression of performance art, and his work is regularly exhibited by international museums.

Joseph at Fidelio women

4. Juli 1996

JOSEPH AT FIDELIO WOMEN

1996

founded in 1983 by joseph ettedgui, the label expands quickly during the 90s. joseph is know for its clean shapes and classic design.

Dsquared2 at Fidelio women and men

11. August 1996
Dsquared2 at Fidelio women and men

DSQUARED2 AT FIDELIO WOMEN AND MEN

1996

Founding of Acne Studios

15. Dezember 1996
Founding of Acne Studios

ACNE STUDIOS

1996

jonny johannson, thomas skogin and friends found the “acne project”, a creative agency focused on advertising, design, film production and fashion. acne stands for “ambition to create novel expressions”. started as a denim brand, acne studios evolved into an internationally known fashion brand. headquarters of acne studios is in stockholm sweden.

Raf Simons at Fidelio men

16. November 1997
Raf Simons at Fidelio men

RAF SIMONS AT FIDELIO MEN

1997

fidelio men is the first supplyer of raf simons in switzerland

Viktor und Rolf at Fidelio women and men

16. November 1998
Viktor und Rolf at Fidelio women and men

VIKTOR AND ROLF AT FIDLEIO WOMEN AND MEN

1998

the dutch luxury fashion house, founded by viktor horsting and rolf snoeren, brings couture designs to fidelio men and fidelio women.

Founding of Neil Barett

1. Januar 1999
Founding of Neil Barett

NEIL BARRETT

1999

after working as menswear designer for gucci and prada, neil barrett unveils his eponymous label for minimalist menswear.

Neil barret at Fidelio men

3. Oktober 1999

NEIL BARRETT AT FIDELIO MEN

1999

D&G at Fidelio women

16. November 2002

D&G AT FIDELIO WOMEN

2002

fidelio women includes d&g, partner line of dolce and gabbana, to its fashion forward ensemble. founded 1985 by domenico dolce and stefano gabana, the label arouses wide media attention when designing costumes for pop icon madonna’s “girlie show” tour in 1992 and the “drowned world tour” in 2001. 

Opening Fidelio 2 at Nüschelerstrasse 30 men + women

11. August 2003
Opening Fidelio 2 at Nüschelerstrasse 30 men + women

INSIDE FIDELIO 2

2003

Opening Fidelio 2 at Nüschelerstrasse 30 men + women

11. August 2003
Opening Fidelio 2 at Nüschelerstrasse 30 men + women

FIDELIO 2

2003

fidelio opens its second boutique on nüschelerstrasse 30. fidelio 2 offers further collections for both men and women.

Acne Studios at Fidelio men and women

12. November 2003
Acne Studios at Fidelio men and women

ACNE STUDIOS AT FIDELIO MEN AND WOMEN

2003

acne studios is available exclusively to fidelio men and fidelio women and remains exclusive in zurich to this day.

Fidelio homebrand

29. Dezember 2003

FIDELIO HOMEBRAND

2003

to create perfect everyday basics  is the idea on which fidelio’s own brand was founded in 2003. marco kunz and daniel schlegel engage ruth grüninger, one of the most experienced swiss fashion designers and environmentally conscious producers. the fidelio brand is only available in switzerland. the quantities are small, the quality is outstanding. high quality fabrics, highest-quality processing. modern, clear cuts and timeless design. produced under socially exemplary conditions, predominantly in europe. we know all our producers personally and maintain the contact on the spot to this day.

Founding 3.1 PL

7. September 2005

3.1 PHILLIP LIM

2005

phillip lim co-founded his eponymous label 3.1 phillip lim with friend and business partner wen zhou, becoming the company’s creative director. 

Rogan at Fidelio men and women

12. November 2005

ROGAN AT FIDELIO WOMEN AND MEN

2005

environmental and social conscious label rogan becomes attainable for fidelio clients.

Gründung Peter Petrov

13. Dezember 2005

PETAR PETROV

2005

after being a student of raf simons and viktor and rolf, petar petrov founds his own label. the bulgarian designer lives and works in vienna. 

Kris van Assche at Fidelio men

5. Oktober 2006

KRIS VAN ASSCHE AT FIDELIO MEN

2006

3.1 PL at Fidleio women

16. November 2008
3.1 PL at Fidleio women

3.1 PHILLIP LIM AT FIDELIO WOMEN

2008

Founding T Alexander Wang

11. April 2009

T BY ALEXANDER WANG

2009

after founding his own label in 2008, award winning designer alexander wang launches his second line “t by alexander wang”.

Opening Fidelio 3 at Nüschelerstrasse 31 men and women

3. Februar 2010
Opening Fidelio 3 at Nüschelerstrasse 31 men and women

FIDELIO 3

2010

fidelio 3 opens across from fidelio 2 at nüschelerstrasse 31.

Kenzo at Fidelio men and women

5. Oktober 2010

KENZO AT FIDELIO MEN AND WOMEN

2010

marc jacobs men

16. November 2010

MARC JACOBS AT FIDELIO MEN

2010

Founding of Victoria Beckham

11. April 2011
Founding of Victoria Beckham

VICTORIA VICTORIA BECKHAM

2011

well known as a former member of 90s girl group spice girls, victoria beckham presents her new eponymous fashion label in 2008. by 2011 the second line “victoria by victoria beckham” is launched. beckham became an internationally recognized fashion designer, her brand is particularly known for her dresses and the perfected cuts that flatter the female body.

petar fidelio women

9. Oktober 2012
petar fidelio women

PETAR PETROV AT FIDELIO WOMEN

2012

twang men

11. Oktober 2012

T BY ALEXANDER WANG AT FIDELIO MEN

2012

Fidelio 3 rabatt

5. November 2013

FIDELIO 3 – FIDELIO RABATT

2013

fidelio outlet “fidelio rabatt” takes the place of fidelio 3 on nüschelerstrasse 31.

fidelio 1- women 2 men

2. Februar 2014

FIDELIO1 – FIDELIO WOMEN / FIDELIO2 – FIDELIO MEN

2014

fidelio decides to divide the stores into fidelio women on münzplatz 1 and fidelio men at nüschelerstrasse 31. 

ami men

12. November 2014

AMI AT FIDELIO MEN

2014

selportrait women

1. Oktober 2015
selportrait women

SELF-PORTRAIT AT FIDELIO WOMEN

2015

Balenciaga men

1. Oktober 2015
Balenciaga men

BALENCIAGA AT FIDELIO MEN

2015

offwhite men

1. März 2016
offwhite men

OFF WHITE AT FIDELIO MEN

2016

virgil abloh’s milan based label is now available at fidelio men

ports women

4. Oktober 2016
ports women

PORTS 1961 AT FIDELIO WOMEN

2015

founded in 1961 by luke tanabe, the canadian brand first focused on the silk importing business. ports further developed to a an upscale women’s clothier in the 80s and 90s as well under the influence of dean and dan from dsquared2 as co-designers. having most of its attention in asia, ports decided to relocate the headquarters back to milan in 2011.

 

marni men

19. Oktober 2016
marni men

MARNI AT FIDELIO MEN

2016

marni, the traditional label founded in 1994 by consuelo and ganni castglioni, is now available at fidelio men. marni brings bold colors and geometric patterns to our selection of men’s fashion.

off white women

2. Februar 2017
off white women

OFF WHITE AT FIDELIO WOMEN

2017

OUR STORY CONTINUES.

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