FOUNDING OF FIDELIO
fidelio first opens its doors at bremgartenstrasse 66 in 8003 zurich. marco kunz, founder of fidelio, starts to make international fashion available to the swiss market. with his sense for international trends he often is the first to support upcoming labels and bring them to zurich. he so manages to have as history of long-lasting and strong relationships to several brands. with expanding his business marco involves his life partner daniel schlegel and his sister eliana kunz, what makes fidelio almost a family business. with their ethical understanding of leading a business they always saw the necessity to respect ecologic and social responsibility. after about 30 years fidelio is still one of the most exciting addresses for fashion in zurich and switzerland.
REI KAWAKUBO AND YOHJI YAMAMOTO
in the 80s, the couple lives and works in paris. rei kawakubo, founder of comme des garçons, and yohji yamamoto are among the most influential and innovative designers of the century.
first formation of austrian designer helmut lang, best known for its high quality minimalisim.
yohji yamamoto encouraged his student ennio capasa to start his own label.
THE ANTWERP SIX
walter van beirendonck, ann demeulemeester, dries van noten, dirk bikkembergs, dirk van saene and marina yee. the six fashion designers who all graduatet at antwerp’s royal academy of fine arts have their breakthrough at london fashion week.
FIDELIO CHRISTMAS WINDOWS
HELMUT LANG AT FIDELIO
the former assistant of jean paul gaultier founds his own label. margiela is considered as a “modernist” in fashion. his methods are unconventional, his processing of material is revolutionary. fashion as a form of conceptual art.
KATHARINE HAMNETT AT FIDELIO WOMEN
“think global” – in the 90s katharine hamnett asks us to protest against the establishment with political slogans on her shirts. she shows torn jeans on the catwalk and is revolutionizing the “military look” as a political statement. hamnett pays attention of strict ethical standards in production.
january of 1990 “fidelio rabatt”, the outlet store of fidelio, opens its doors at badenerstrasse in zurich, offering second-season collections for men and women.
PAUL SMITH AT FIDELIO MEN
“classic with a twist” – fidelio welcomes paul smith among its selection. the most successful designer of great britain is well known for bright colors and floral patterns combined with classic shapes.
MAISON MARTIN MARGIELA AT FIDELIO MEN
COSTUME NATIONAL AT FIDELIO WOMEN
redesign of the fidelio corporate font in 1991.
PAUL SMITH AT FIDELIO WOMEN
COSTUME NATIONAL AT FIDELIO MEN
the canadian twins dean and dan caten base their label in milan.
former model and director of elite model agency isabel marant founds her own label. in 2000 she expands with “étoile”, a more affordable and casual line. marant’s design moves between streetwear and french chic, her collections are beloved and worn by numerous hollywood celebrities.
VIVIENNE WESTWOOD AT FIDELIO WOMEN
fidelio brings vivienne westwood to zurich as first distributor in switzerland.
FIDELIO AT MÜNZPLATZ
fidelio moves its boutique to the cobbles of münzplatz 1 in 8001 zurich, offering unique collections for men and women.
JEAN PAUL GAULTIER AT FIDELIO WOMEN
KOSTAS MURKUDIS AT FIDELIO WOMEN
fidelio adds kostas murkudis to its growing list of unique labels. the former right-hand man of helmut lang founds his own label in 1994. murkudis lives and works in berlin.
DIRK BIKKEMBERGS AT FIDELIO MEN
COMME DES GARÇONS AT FIDELIO MEN
ISABEL MARANT AT FIDELIO WOMEN
isabel marant’s label joins the fidelio boutique where it has remained to these days.
ANN DEMEULEMEESTER AT FIDELIO WOMEN
MM6 AT FIDELIO WOMEN
HUSSEIN CHALAYAN AT FIDELIO WOMEN
renowned concept designer hussein chalayan graces the rails at fidelio women. the briton with turkish-cyprian roots includes various aspects of art, politics, architecture and science into his collections. his shows often give the impression of performance art, and his work is regularly exhibited by international museums.
JOSEPH AT FIDELIO WOMEN
founded in 1983 by joseph ettedgui, the label expands quickly during the 90s. joseph is know for its clean shapes and classic design.
DSQUARED2 AT FIDELIO WOMEN AND MEN
jonny johannson, thomas skogin and friends found the “acne project”, a creative agency focused on advertising, design, film production and fashion. acne stands for “ambition to create novel expressions”. started as a denim brand, acne studios evolved into an internationally known fashion brand. headquarters of acne studios is in stockholm sweden.
RAF SIMONS AT FIDELIO MEN
fidelio men is the first supplyer of raf simons in switzerland
VIKTOR AND ROLF AT FIDLEIO WOMEN AND MEN
the dutch luxury fashion house, founded by viktor horsting and rolf snoeren, brings couture designs to fidelio men and fidelio women.
after working as menswear designer for gucci and prada, neil barrett unveils his eponymous label for minimalist menswear.
NEIL BARRETT AT FIDELIO MEN
D&G AT FIDELIO WOMEN
fidelio women includes d&g, partner line of dolce and gabbana, to its fashion forward ensemble. founded 1985 by domenico dolce and stefano gabana, the label arouses wide media attention when designing costumes for pop icon madonna’s “girlie show” tour in 1992 and the “drowned world tour” in 2001.
INSIDE FIDELIO 2
fidelio opens its second boutique on nüschelerstrasse 30. fidelio 2 offers further collections for both men and women.
ACNE STUDIOS AT FIDELIO MEN AND WOMEN
acne studios is available exclusively to fidelio men and fidelio women and remains exclusive in zurich to this day.
to create perfect everyday basics is the idea on which fidelio’s own brand was founded in 2003. marco kunz and daniel schlegel engage ruth grüninger, one of the most experienced swiss fashion designers and environmentally conscious producers. the fidelio brand is only available in switzerland. the quantities are small, the quality is outstanding. high quality fabrics, highest-quality processing. modern, clear cuts and timeless design. produced under socially exemplary conditions, predominantly in europe. we know all our producers personally and maintain the contact on the spot to this day.
3.1 PHILLIP LIM
phillip lim co-founded his eponymous label 3.1 phillip lim with friend and business partner wen zhou, becoming the company’s creative director.
ROGAN AT FIDELIO WOMEN AND MEN
environmental and social conscious label rogan becomes attainable for fidelio clients.
after being a student of raf simons and viktor and rolf, petar petrov founds his own label. the bulgarian designer lives and works in vienna.
KRIS VAN ASSCHE AT FIDELIO MEN
3.1 PHILLIP LIM AT FIDELIO WOMEN
T BY ALEXANDER WANG
after founding his own label in 2008, award winning designer alexander wang launches his second line “t by alexander wang”.
fidelio 3 opens across from fidelio 2 at nüschelerstrasse 31.
KENZO AT FIDELIO MEN AND WOMEN
MARC JACOBS AT FIDELIO MEN
VICTORIA VICTORIA BECKHAM
well known as a former member of 90s girl group spice girls, victoria beckham presents her new eponymous fashion label in 2008. by 2011 the second line “victoria by victoria beckham” is launched. beckham became an internationally recognized fashion designer, her brand is particularly known for her dresses and the perfected cuts that flatter the female body.
PETAR PETROV AT FIDELIO WOMEN
T BY ALEXANDER WANG AT FIDELIO MEN
FIDELIO 3 – FIDELIO RABATT
fidelio outlet “fidelio rabatt” takes the place of fidelio 3 on nüschelerstrasse 31.
FIDELIO1 – FIDELIO WOMEN / FIDELIO2 – FIDELIO MEN
fidelio decides to divide the stores into fidelio women on münzplatz 1 and fidelio men at nüschelerstrasse 31.
AMI AT FIDELIO MEN
SELF-PORTRAIT AT FIDELIO WOMEN
BALENCIAGA AT FIDELIO MEN
OFF WHITE AT FIDELIO MEN
virgil abloh’s milan based label is now available at fidelio men
PORTS 1961 AT FIDELIO WOMEN
founded in 1961 by luke tanabe, the canadian brand first focused on the silk importing business. ports further developed to a an upscale women’s clothier in the 80s and 90s as well under the influence of dean and dan from dsquared2 as co-designers. having most of its attention in asia, ports decided to relocate the headquarters back to milan in 2011.
MARNI AT FIDELIO MEN
marni, the traditional label founded in 1994 by consuelo and ganni castglioni, is now available at fidelio men. marni brings bold colors and geometric patterns to our selection of men’s fashion.
OFF WHITE AT FIDELIO WOMEN
OUR STORY CONTINUES.